Post by account_disabled on Mar 12, 2024 5:29:36 GMT
Those involved in marketing, in recent years, have to deal with the main problem of the current market, namely the growing lack of attention on the part of potential buyers. The market is saturated with offers and proposals and customers have a multitude of products purchased in past years at their disposal. A similar dynamic is also occurring with content. In past years, content had a huge impact due to both its quantitative and qualitative scarcity. Now that many people and companies have understood their effectiveness they have begun to produce a huge number of them with a better level of quality. The market is saturated, contents are accumulating and people are better prepared and aware. The trouble with content marketing is that if people don't have time, or don't find you when they need it, your content proposal will be weak, ineffective and you will have wasted time.
Even if you promoted yourself for a fee, forcibly obtaining the attention of an audience India Mobile Number Data that is not interested in your content, you would not obtain the desired effect and you would not acquire a stable following. Attention today must be treated as capital to invest in. It is no longer to be taken for granted, as it was ten years ago. Attention is an asset that must be valued and rewarded, no longer treated as a resource to be exploited and abandoned. Valuing it means creating proposals that amaze, help grow and satisfy the needs of those who use them; ensure that they have a highly personal connotation and are perceived as exclusive towards a niche audience.
The industrial-information model of the large media is encountering enormous difficulties due to users who expect a personalized model and a unique and exclusive proposal. Today the alternatives offered are so numerous that the mass media are no longer able to reach an audience that, in the past, almost seemed to be their property. People ignore unwanted messages because they don't have the time to consider them and they increasingly understand the clichés of standard, promotional communication. The fact that we have obtained a follower on Social Media, their email or telephone number does not necessarily mean that they are willing to listen to us if we do not have a suitable and satisfactory content-product for them.
Even if you promoted yourself for a fee, forcibly obtaining the attention of an audience India Mobile Number Data that is not interested in your content, you would not obtain the desired effect and you would not acquire a stable following. Attention today must be treated as capital to invest in. It is no longer to be taken for granted, as it was ten years ago. Attention is an asset that must be valued and rewarded, no longer treated as a resource to be exploited and abandoned. Valuing it means creating proposals that amaze, help grow and satisfy the needs of those who use them; ensure that they have a highly personal connotation and are perceived as exclusive towards a niche audience.
The industrial-information model of the large media is encountering enormous difficulties due to users who expect a personalized model and a unique and exclusive proposal. Today the alternatives offered are so numerous that the mass media are no longer able to reach an audience that, in the past, almost seemed to be their property. People ignore unwanted messages because they don't have the time to consider them and they increasingly understand the clichés of standard, promotional communication. The fact that we have obtained a follower on Social Media, their email or telephone number does not necessarily mean that they are willing to listen to us if we do not have a suitable and satisfactory content-product for them.