Post by account_disabled on Mar 6, 2024 6:41:15 GMT
Today, automation is affecting the processes of various sectors, including B2B. According to data from Markets and Markets , the marketing automation market will grow from $3.3 billion in 2019 to $6.4 billion in 2024, an annual growth rate of 13.9% over that period. It's time to automate your processes! Read the article and find out where to start. Let's start from the basics: what is marketing automation? Marketing automation means leveraging technology to improve company performance by making certain activities automatic. The goal is to manage campaigns, collect customer data and analyze user and prospect behavior across all channels, simply, quickly and accurately.
Investing in a marketing automation platform allows you to reduce costs, halve Germany Phone Number the tasks performed manually and improve results, taking advantage of the data collected. Process automation: 4 steps to get started To manage workflows and attract new customers, you need to carefully and precisely plan your entire strategy. There are some essential aspects to consider to ensure you achieve the desired results. Let's see them below. 1. Identify the needs of the target audience Every activity must be based on the needs of prospects and customers. It is essential to understand what the pain and expectations of the target audience are, to have a greater chance of generating valid leads . New Call-to-action At this stage, social media is very useful for identifying groups, conversations and topics of greatest interest .
For example, if the public is intrigued by LinkedIn marketing , focusing campaigns on this topic is a good idea. Surveys can also be effective tools for gathering information. 2. Define the buyer journey In addition to knowing what potential customers want, you also need to understand when they want it. This is why we need to define the buyer journey , the path taken before making the purchase. In B2B, the purchasing process is longer and more complicated than in B2C, also because the final decision is often the result of long negotiations and internal discussions.
Investing in a marketing automation platform allows you to reduce costs, halve Germany Phone Number the tasks performed manually and improve results, taking advantage of the data collected. Process automation: 4 steps to get started To manage workflows and attract new customers, you need to carefully and precisely plan your entire strategy. There are some essential aspects to consider to ensure you achieve the desired results. Let's see them below. 1. Identify the needs of the target audience Every activity must be based on the needs of prospects and customers. It is essential to understand what the pain and expectations of the target audience are, to have a greater chance of generating valid leads . New Call-to-action At this stage, social media is very useful for identifying groups, conversations and topics of greatest interest .
For example, if the public is intrigued by LinkedIn marketing , focusing campaigns on this topic is a good idea. Surveys can also be effective tools for gathering information. 2. Define the buyer journey In addition to knowing what potential customers want, you also need to understand when they want it. This is why we need to define the buyer journey , the path taken before making the purchase. In B2B, the purchasing process is longer and more complicated than in B2C, also because the final decision is often the result of long negotiations and internal discussions.