Post by account_disabled on Jan 8, 2024 4:29:49 GMT
Thai Yamaha Motor Company Limited, the manufacturer and distributor of Yamaha motorcycles, moves forward with full penetration into the motorcycle market in 2019, ready to strengthen with new product models. All segments complete Promoting policies under the slogan "BEYOND THE LIMITS" to create a continuous competitive advantage in the market. The target is to grow by 6% through product development strategies. Marketing strategy both offline and online To meet every target group Ready to increase the 3S network strategy of sales (Sales), service (Service) and spare parts (Spare Parts), aiming to make sales against the current economic trend at 285,000 units in 2019, with the goal of increasing market share.
At least 16.2%, starting with C Level Executive List the launch of 2 new models to welcome the era with Yamaha Freego, a modern family automatic car, size 125 cc, and Exciter 150 Adrenaline of new excitement. Mr. Shigeo Hayakawa, Chairman of the Executive Board of Thai Yamaha Motor Company Limited, said, “The overall motorcycle market in 2018 had a growth rate of 1.1%, with total registrations approximately 1.79 million. There are 269,986 motorcycle registrations under the Yamaha brand, with the overall economic situation still slowing down. Investing in infrastructure has not yet seen the results of money flowing into the system. Including the prices of agricultural products are still falling. Yamaha has a market share of 15.1%. For 2019, Yamaha expects the total motorcycle market to be approximately 1.76 million units. Yamaha has set a sales target of 285,000 units, an increase of 6% from last year.
But Yamaha's market share is confident that it will increase to 16.2% by promoting its main strategy through the brand slogan Revs Your Heart, accelerating your life, making it exciting and ready to continuously penetrate the market. Focusing on increasing market share in all areas throughout the country. Launching machines to reinforce new product models in every segment to create a continuous competitive advantage in the market Ready to launch new products with cutting-edge technology. and designs that meet market needs in a variety of formats enter the market To make it more attractive to motorcycle users. both in the automatic motorcycle group that focuses on teenagers, who are the main target customers and the group of motorcycles with gears that will be especially emphasized. There will be both sports cars to choose from, which are growing more and are very popular at present, as well as family cars.
At least 16.2%, starting with C Level Executive List the launch of 2 new models to welcome the era with Yamaha Freego, a modern family automatic car, size 125 cc, and Exciter 150 Adrenaline of new excitement. Mr. Shigeo Hayakawa, Chairman of the Executive Board of Thai Yamaha Motor Company Limited, said, “The overall motorcycle market in 2018 had a growth rate of 1.1%, with total registrations approximately 1.79 million. There are 269,986 motorcycle registrations under the Yamaha brand, with the overall economic situation still slowing down. Investing in infrastructure has not yet seen the results of money flowing into the system. Including the prices of agricultural products are still falling. Yamaha has a market share of 15.1%. For 2019, Yamaha expects the total motorcycle market to be approximately 1.76 million units. Yamaha has set a sales target of 285,000 units, an increase of 6% from last year.
But Yamaha's market share is confident that it will increase to 16.2% by promoting its main strategy through the brand slogan Revs Your Heart, accelerating your life, making it exciting and ready to continuously penetrate the market. Focusing on increasing market share in all areas throughout the country. Launching machines to reinforce new product models in every segment to create a continuous competitive advantage in the market Ready to launch new products with cutting-edge technology. and designs that meet market needs in a variety of formats enter the market To make it more attractive to motorcycle users. both in the automatic motorcycle group that focuses on teenagers, who are the main target customers and the group of motorcycles with gears that will be especially emphasized. There will be both sports cars to choose from, which are growing more and are very popular at present, as well as family cars.